Seasoned Marketing Specialist | Results-Driven Consultant India | USA | Europe | UK With a proven track record in crafting and executing innovative marketing strategies, I specialize in driving brand growth and enhancing market presence. My expertise spans across digital marketing, content creation, and market analysis, enabling me to deliver impactful solutions that resonate with target audiences. Passionate about leveraging data-driven insights to optimize campaigns, I thrive on transforming complex challenges into strategic opportunities. Detailed overview of my technical skillset: Marketing Automation - HubSpot, Marketo, Knak, Apollo.io, Neverbounce. • Marketo certified practitioner • HubSpot certified • Marketing automation expert utilizing HubSpot and Marketo for email marketing, database management, lead segmentation, lead flows, analysis and reporting. • Provide qualitative and quantitative marketing results • Ensure data is properly synced between marketing automation tool & CRM as well as accurate reporting. • Create and manage campaigns, programs and integrations. • Create landing pages, emails, forms within campaigns using drag and drop features & basic HTML. • Ensure proper marketing to sales handoff. CRM - HubSpot, Salesforce: • Create & sync salesforce campaigns. • Maintain database including data clean up, duplicate record management in HubSpot CRM. Reporting & Analytics - HubSpot, Google Analytics, Looker Studio: • Creating reports & dashboards. • Setting up tools for web, campaign and performance analytics. • Ensuring accurate & goal based conversion tracking is implemented. Audits & SEO - SEMrush: • Doing audits for competitor analysis, finding SEO opportunities & content/keywords ideas. • Optimizing website, landing pages, all contents, internal linking for better SEO ranking & visibility. Social Media - HubSpot: • Ideating & publishing thought leadership articles. • Planning content messaging. Briefing writers, designers and getting posts ready. • Distributing, re-utilizing content. Ads - LinkedIn campaign manager: • Creating compelling ad copies. • Running/managing ad campaigns. CMS - WordPress: Collaborate with writers, designers and developers to implement new features/changes, creation of landing pages, lead magnets.