OTA - Online Travel Agency

Channel audit & performance analysis (by OTA)

Rate parity monitoring & strategy

OTA promotion planning & ROI analysis

Inventory & pricing setup (through PMS/CRS)

Best practices to reduce overbookings and cancellations

Customized recommendations for your market (urban, leisure, remote, etc.)

Advice on working with market managers (e.g. Booking.com / Expedia reps)

Connectivity strategy between PMS ↔ Channel Manager ↔ OT