I lead teams with empathy but equally driving accountability. I am a curious leader and always willing to listen, learn and unlearn. I strongly believe there are multiple perspectives and my perspective is willing to adapt to a stronger, more credible, data backed one from anyone else in my team. I currently manage the APAC Agency Sales Revenue for Google Ads business leading a team that works with Google's largest Partners and Agencies to help them successfully drive digital transformation of advertisers. Prior to this role, I ran the Media Operations and Scaled delivery of Google Products and Solutions for Google's Large Customers in the Northern Europe cluster and before that for the Retail verticals in UKI. Before Google, I was Head of Media at Flipkart & PhonePe (part of Walmart) with key responsibility of driving effectiveness and efficiency of all media in the marketing mix including for Brand Partnerships with OEMs as well as launch and build PhonePe in India. I started my journey at Flipkart as the Country Sales Director for Flipkart Ads. Before Flipkart, I helped GroupM India by overseeing the digital investments of all clients, building media and content partnerships, evangelising digital media and also running the P&L for Xaxis, the programmatic arm of WPP. I incubated a revenue driving unit called CTG Analytics within GroupM, overlooking strategic initiatives, media/content monetization strategy and new business models and also authoring TYNY, the media voice of GroupM. I have a strong point of view on various macro and micro industry issues and I used to voice the same through my regular monthly columns on Mint (Indian biz daily) and as a speaker at various industry forums.