Welcome to my LinkedIn profile! I am Prasanna Kumar, a Data Analyst at Tata Consultancy Services with a PGDM in Business Administration and Management from THIAGARAJAR SCHOOL OF MANAGEMENT. I have over 3 years of hands-on experience in data analysis and engineering, transforming raw data into actionable insights and visualizations for better business decisions. Currently, I am working on projects that involve marketing measurement, focusing on the impact of offers, coupons, incentives, and awareness campaigns. I use SQL, Power BI, Excel, Python and Azure Data Bricks to perform ETL, data quality assurance, and data analysis, using statistical tests and match panel analysis. I have also contributed to the transition of pharmacy retail operations, customer support, and campaign and offer measurement projects from vendor to TCS, creating SOP, KT, and data dictionary documents. Besides my professional work, I am an avid day trader, passionate about stock markets and analytics. I have been an active trader for the past 3 years, constantly exploring and learning the art of trading. I am also interested in insights generation, collaboration, and networking. I am always excited to connect with fellow data enthusiasts and professionals. Let's embark on a journey of exploration, innovation, and mutual growth!