About me

I’ve worked closely with startup founders, e-commerce owners, and growth teams who all face the same problem: Too little time Too many tools. Too many opinions. No Recurring Revenue My work sits at the intersection of: - business operations - growth and distribution - automation and workflows I help people: - decide what to automate and what not to - build simple systems instead of complex setups - reduce manual work without breaking their business - understand tools in plain language I focus on practical decisions the kind that save time, money, and energy over months, not days.