About me

I help DTC founders in AU and UK stop wasting budget on Meta ads — by combining real campaign experience with AI to give them agency-quality strategy without agency fees, wait times, or lock-in contracts. Most DTC founders I talk to have tried one of three things to fix their Meta ROAS: 1. Hired an agency (expensive, slow, generic) 2. Asked ChatGPT or Claude to audit their account 3. Watched YouTube and made changes themselves All three miss the same thing. None of them can tell you that your CAC is too high because your AOV makes a profitable CPA mathematically impossible at your current margin. That's not a Meta problem. That's a business model problem showing up in your ad account. AI will tell you your ROAS is low. I'll tell you why it's structurally impossible for it to be higher — and what to do about it. I'm opening 3 audit slots this month for AU and UK DTC brands.