As a social media marketing specialist, I develop, implement, and manage effective social media campaigns that increase brand awareness, engagement, and conversion. I define and measure the most important social media KPIs, such as user retention, reach, and ROI, using various tools and platforms. I also oversee and optimize the quality and consistency of social media content, ensuring that it aligns with the company's vision, values, and goals. I have done my master's degree in strategic marketing at the University of Greenwich, where I have learnt the latest theories and practices in marketing, such as customer behavior, segmentation, targeting, positioning, and differentiation. I am passionate about applying my knowledge and skills to create innovative and impactful marketing solutions that meet the needs and expectations of diverse and dynamic audiences. I have a strong background in animation and filmmaking, which enables me to produce captivating and compelling visual content that tells a story and connects with the viewers. I have also gained valuable experience as a social media consultant at FullStop Entertainment, where I helped to design and execute social media strategies for various clients in the entertainment industry.