MarTech & Analytics Manager with over 6 years of experience driving business success through product analytics, customer journey insights, and experimentation in product firms, consulting environments, and multinational corporations. I specialise in converting complex digital and behavioural data into effective solutions that boost conversions, retention and revenue. My experience includes Adobe Analytics, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), RT-CDP, Web SDK, Google Analytics, SQL, and A/B testing, with a particular focus on end-to-end analytics architecture, data quality, and governance. I have worked extensively with product managers, marketing executives, engineering teams, and senior stakeholders to develop KPI frameworks, analytics roadmaps, and experimentation methods that have a direct impact on business choices. Along with hands-on execution, I've coached analysts, led delivery teams, and advised stakeholders on analytics maturity and optimisation. My experience spans retail, SaaS, and technology, and I am at ease working in large-scale product contexts, consulting-led engagements, and leadership-facing roles. I am excited about developing scalable analytics foundations and growth-focused measurement tools that help firms move quicker and make better decisions.