Doing Great, Yearning for Better. I am a marketing leader and purpose-driven brand consultant, working with clients across multiple industries. Collaborating closely with executive leaders, I drive online business strategies that not only improve sales but also build stronger brands. I manage creative and operational internal teams as well as agencies to shape brand positioning, messaging, and digital brand strategy. My expertise includes market research, media planning, BTL and ATL activities, digital communications, social media, influencer relations, events marketing, and everything that helps businesses grow. Apart from regular work, I've been lucky to work on many interesting projects and personal endeavours. Like the one where I work on fine stationary designs, the one where I get to develop immersive art experiences and activations, and the one where I get to read my favourite books and many more. I have a passion for integrated marketing projects and communication design that is matched only by my love for technology. I believe in simplicity in design and content and embrace technological advancements that help customers stay connected to their favourite brands. As a founder of a brand studio, I work with clients to build brand strategies and campaigns that help them gain their desirable market share, and reach their ideal TG. I am a rigorous self-starter, a fast learner, and avid reader. My typical workday includes journaling, working on branding projects, reading non-fiction, and connecting with like-minded people who share my passion for early-stage entrepreneurship. Communications at prakruti@flaneurworks.com