Over the last 7+ years, I’ve helped startups and growth-stage companies build scalable marketing systems, from setting up outbound and email engines from scratch to executing multi-channel demand generation initiatives aligned with pipeline and revenue goals. My experience spans across GTM strategy, demand generation, content and messaging, outbound systems, lifecycle marketing, campaign execution, marketing operations, and sales enablement. What I enjoy most is bringing structure to fragmented marketing efforts, aligning execution with business objectives, and building repeatable systems that scale. Currently, I branding & lead generation initiatives for the Salesforce and integration ecosystem at Accelirate, where I work closely with leadership, sales, and technical teams to drive pipeline growth, positioning, and market visibility. Previously, I’ve worked across performance marketing, growth, and marketing automation roles at Innovaccer and other SaaS-focused environments, gaining hands-on exposure to both strategic planning and execution-heavy growth functions.