Product Manager with 4+ years of experience building and scaling impactful digital products across Martech, Sales Force Automation (SFA), and omni-channel customer experiences — where real-world user pain points meet scalable tech solutions. From driving user-centric product innovation to executing data-backed campaigns that elevate engagement and retention, I specialise in translating insights into scalable solutions that deliver measurable business outcomes. Currently, I lead a retail intelligent CRM platform enabling ₹50Cr+ in monthly recurring revenue(MRR) across 1000+ DAU. Drove 40%+ user reactivation with smart segmentation and behavioural nudges (via WhatsApp, CRM, and email) lifting campaign-based revenues. Transformed the execution of digital campaigns, personalised offers, & automated eligibility tracking - resulting boosting in scheme uptake by 30% & driving targeted sales growth across focus SKUs by 10%. Also, automated marketing workflows across WhatsApp, email, and digital channels — cutting execution time by 35% and accelerating go-to-market speed. What sets me apart is my ability to merge product intuition with deep data sense — whether that’s designing Marketing Mix Models that unlocked $2M ROI potential, or prototyping full-stack D2C solutions on Adobe Magento2. I believe the best products emerge at the intersection of data, design, and technology, and I am committed to building scalable, user-centric solutions that solve real-world problems. Let’s build what’s next — intelligently, insightfully, and impactfully.