With over a decade of experience in IT and digital marketing, currently contributing as a CRM Manager at Western Union, leading a dynamic team focused on end-to-end campaign operations. Responsibilities include managing SMS, email, and app campaigns, coordinating with regional marketers, and implementing advanced messaging solutions like WhatsApp and RCS to expand audience reach. Expertise in tools such as SFMC and Braze, ensuring seamless marketing execution and quality assurance through robust SOPs and processes. Previously collaborated with marketing managers and product owners to design personalized 1:1 marketing strategies and execute campaigns using platforms like Salesforce Marketing Cloud. Proven ability to create data-driven solutions, automate processes, and enhance customer engagement through lifecycle campaigns and analytics. Passionate about fostering team growth, enabling innovation, and delivering impactful marketing outcomes globally.