I am a Paid Search Manager at GroupM, the world's leading media investment company. I lead and execute effective and innovative paid search campaigns for various clients across different industries, using my expertise in Google Ads, keyword advertising, and social media advertising. I optimize account performance, increase conversions, and drive revenue growth for my clients and GroupM. With over five years of experience in digital media, I have handled multiple Google Ads accounts, providing analytics tips, optimization strategies, and quality assurance. I have also obtained multiple Google Ads certifications, demonstrating my proficiency and knowledge in search advertising. Additionally, I have a degree in Communication and Media Studies from Madhu Bala Institute of Communication & Electronic Media, where I learned the fundamentals of media production, communication theory, and media research. I am passionate about digital marketing and always eager to learn new skills and trends in the industry.