Over the last 7+ years, I’ve built businesses and worked hands-on across GTM, sales, and product development. I’ve run founder-led sales, built and operated outbound motions, worked closely with SDR teams, and turned customer feedback into product decisions. I’ve seen how GTM breaks in practice — premature hiring, over-automation, and volume-led outreach without structure. My approach is grounded in execution and decision-making, not theory or generic advice. Today, I work with early-stage founders on practical GTM and outbound decisions, focused on creating signal and clarity before scaling.