As the VP of Data and MarTech at Alo Yoga, I lead the strategic and tactical direction for marketing technology, data, analytics, and data science, with the goal of driving growth, monetization, and customer engagement across multiple channels and platforms. With nearly 20 years of experience in building and transforming digital marketing platforms for Fortune 500 companies in various industries, I bring a multi-disciplinary and cross-functional perspective to solving complex business problems with innovative and customer-centric solutions. I am a customer evangelist who leverages deep customer insight, data-driven analysis, and market trends to articulate and execute a compelling product vision that enhances the customer journey. I am also an empathetic team leader who fosters a culture of collaboration, agility, and excellence among my direct reports, peer leaders, business partners, and vendors. As a mentor and coach, I have extensive hands-on engineering leadership, recruiting, and management experience, leading international teams in delivering complex architecture systems. Additionally, I am a web3 enthusiast who explores how to monetize and expand the customer base and market surface with emerging technologies like immersive reality, autonomous smart contracts, and NFTs.