USP I have: Effective Data Analysis + Storytelling By heart, I am an Engineer, did my graduation back in 2014, and joined my first job as a product solution developer in Pune. within 3 years of my experience, I traveled to multiple states Bangalore, Pune, and Chandigarh, and have been to onsite Colombia for a year. Did an MBA major in Marketing from IMT Ghaziabad. During my MBA time, I started exploring the startup ecosystem and did 3 short projects with OYO, Career Anna (EdTech), and CogniAble (HealthTech). After my MBA, during the time of covid 19, I started my own social entrepreneurship initiative "Pink Collar Professionals" where I started helping women entrepreneurs and women-led small businesses with digital and social media marketing. Within 6 months, I was able to help 30+ Women entrepreneurs and PCP was featured by Forbes India Magazine and YourStory Media. Thereafter, I started working with Publicis Sapient which is one of the largest Advertising and Marketing agencies. For them, I was looking at B2C FMCG brands like Gucci, Clairol, CK, and Wella and was leading their digital marketing strategy and analytics. For the last year, I am working with Facebook as a Strategic Program Manager where I look at Product Marketing of WhatsApp Communities from User testing and feedback perspective and also launch different programs to increase time spent and content creation on the platform. Career Highlights:🏆 • Featured by Forbes India Magazine, September 2020 Edition, and YourStory Media • Honored Best Social Entrepreneur, 2020 by The Crazy Tales • Started a social entrepreneurship initiative “Pink Collar Professionals” to help women-led Small Businesses with digital marketing in March 2020 • Delivered guest speaker sessions on marketing and Business strategy at SRM University, IIIT Delhi, and 10+ other platforms • Podcaster @ Marketing Minions - A Spotify talk show for Marketing Strategy & SMEs Work Profile: • Short Projects with HCL (Digital Services), Oyo (Hospitality), Career Anna (EdTech), CogniAble (HealthTech)  Tools – R, Adobe Analytics, Google Analytics, Google Data Studio, Google Tag Manager  Analytics Techniques – User journey analysis, page optimization analysis, Marketing channel analysis, Attribution analysis, linear regression, logistic regression  BI & Data Visualisation: Tableau, Google Data Studio, Power BI, Excel  Media Experience: Google AdWords, DoubleClick Manager, FB Insights, DV360, Snapchat Ads