When I was studying media at St.Xavier's College in 2010-a PR fellowship at a NGO opened my eyes to the world of Brand Management, its bells and whistles, quirks and well, magic. In 2015, I completed my MBA at Symbiosis International University in Pune, specialising in Brand Communications. I then went on to manage a portfolio of brands for for reputed FMCG brands like Goodricke Tea, Wildstone Perfumes, Amalgamated Plantations and Hindustan Unilever over the next few years. In 2021, took a leap of faith and founded Amistad Creative Consultancy with my partner. We started working on brand development for niche businesses, bringing visions of founders to life and complementing it with packaging for CPG companies. This gives us the freedom to play AT work and keeps our creative juices flowing! I read, write, paint and cloud gaze when I'm not buying products with great packaging :D