With a decade of hands-on experience in web analytics, I have honed my skills in Google Analytics, Google Tag Manager, Looker Studio, and BigQuery. My journey began in 2014, driven by a passion for data and a commitment to self-learning. Over the years, I have successfully served over 20 clients as a freelancer, providing tailored analytics solutions that drive business growth. My expertise extends to consulting for two global healthcare companies and three local businesses, where I have implemented data-driven strategies to enhance their digital presence and performance. My approach is rooted in a deep understanding of client needs, combined with a strategic mindset and technical proficiency. I am dedicated to staying at the forefront of web analytics, continuously learning and adapting to new tools and methodologies. My passion for data science fuels my drive to uncover insights and optimize user experiences. I have extensive experience with A/B testing, enabling me to make data-backed decisions that improve website performance and user engagement. Additionally, I specialize in conversion rate optimization, helping businesses maximize their online potential and achieve their goals. International Projects: 1. Global Healthcare Company: This initiative resulted in a 35% increase in website traffic and a 20% improvement in conversion rates. Additionally, I conducted in-depth user behavior analysis using BigQuery, which provided actionable insights for the marketing and product teams. 2. Indonesia Based E-Commerce: Developed and executed a series of A/B testing plans to optimize the user journey on the company’s website. By testing different landing page designs, call-to-action placements, and content variations, we achieved a 15% increase in user engagement and a 10% boost in lead generation. Local Projects: 1. Software Outsourcing Company: This project involved migrating Universal analytics to GA4, migrate existing tags, setting up new event tracking, and creating custom triggers. As a result, data discrepancies were reduced by 25%, leading to more reliable reporting and better decision-making. 2. Real-Estate E-Commerce: Leveraged Looker Studio to create a suite of interactive dashboards that provided real-time insights into key performance metrics. These dashboards were customized for marketing team, in particular, used these insights to optimize their campaigns, resulting in a 30% increase in ROI. My goal is to leverage data to uncover insights, optimize user experiences, and contribute to the success of forward-thinking organizations.