Leading Design for intent and outcomes. Straddled digital and physical product design in 20+ years of professional experience. Driven my career through the realisation that all design is not digital, and that brand touch-points span the real and virtual worlds. Experience spanning the gamut of starting with very little, laying foundations, managing hyper-growth, moulding established teams and their operational culture, and leading distributed teams at scale. Designer and design leader who has crafted or led the creation of User Experiences for mobile, Web, and embedded devices. Designer of physical products like two-wheelers, consumer appliances, and mobile devices. Owner of a UX Design and brand strategy consultancy. Catalyst and trusted advisor to every stakeholder in the product or service design process, with a holistic and nuanced understanding of the complex relationship between design, business and technology. Proven and demonstrated ability and experience in establishing empathetic, humanised processes and methods to inspire, grow, and manage design practices and the designers who constitute them. Dedicated evangelist and promoter of Design in student as well as business forums through writing, speaking engagements, and teaching. Grade 8 percussionist from the Associated Board of the Royal Schools of Music, with interests in aviation, creative writing and the kitchen . Masters in Industrial (Product) Design from the National Institute of Design, India.