What you’re getting here -
Every brand’s social media content can be divided into 6 buckets. Yes, every brand. Personal brands, D2C brands, B2B brands, B2C brands.
Why should you care about this?
Because this is an amazing exercise you can do for competitor research and making your own content strategy. I discuss about these 6 buckets in my brand dissection class along with how to dissect a competitor’s brand, what you can understand from it, what it says about their content strategy, and how you can make your content strategy.
The workshop recording is suitable for both beginners and intermediate folks who are looking to learn how I dissect the social media content of brands on my reels, and how the dissection can be used to create content for brands in similar spaces.
I’ve dissected the content of over 25 brands on my social media, and you can see them here
This was a 1.5-hour 100% interactive workshop, which went on for about 2 hours.
We began with taking suggestions from the participants on brands to dissect, and then created a content calendar for another brand.
Please note that you'll not be able to download the recording or the deck.