I like messy problems - the “we have an idea, but something isn’t clicking” kind. I’m Pearl - a Computer Science engineer turned digital transformation & strategy professional, and the person behind "Not So Oxford", where I simplify and structure ideas that otherwise feel intimidating or unnecessarily complex. Over the last 4 years, I’ve worked across data, digital products, consulting and transformation - from defining problems to building, delivering and driving adoption. Now, I bring that experience + a fresh third lens to founders and businesses - to structure a vague problem, sharpen an idea, spot something you might have missed, or tell the story better. Could be your strategy, pitch, proposal, outreach, digital presence or brand story. I may not know your business better than you do. But I’ll probably ask you a question you haven't thought about yet. Bring me the mess. We’ll figure out the structure.