Hi, I’m Pavan. I have spent more than 15 years in B2B sales, working with customers, understanding their problems and helping businesses find the right solutions. Over the last few years, I have also been building ABODE, a home fragrance brand inspired by Indian traditions and rituals. Check out ABODE's collection - www.myabode.online. Moving from B2B sales to D2C has been a completely different learning experience. From product development and positioning to Meta ads, content, marketplaces and customer feedback, I am learning something new every day. If you are building or thinking to start a consumer brand, I can help what I learnt and scaling ABODE in it's 0 to 1 journey. I can help to avoid a lot of mistakes I made, and growth tactics I used to scale ABODE.