Olá, Me chamo Patrícia Moura e sou Publicitária, Especialista em Mídia Digitais com +30 prêmios em 2023, incluindo 9 Cannes Lions. Sou Conselheira de Ética do CONAR, já fui jurada de festivais nacionais e internacionais e docente de MBAs por 10 anos. Recentemente, criei a Pride Content: uma consultoria comprometida a conduzir marcas a estratégias de conteúdo de sucesso, num mundo cada vez mais digital, mediado pelas redes sociais e Inteligência Artificial. Hello@thepridecontent.com https://www.thepridecontent.com Eng Award-winning advertising professional with expertise in Content and Digital Media, boasting 18 years of experience in the industry. I specialize in strategic planning, content creation, and real-time marketing, collaborating with iconic brands like Cinemark, Nikon, Rock in Rio, Natura, Itaú, Kitkat, Zé Delivery, Spaten, Mercado Livre, and others. During my time at the GUT agency, I contributed to winning 9 Cannes Lions, 8 Effies LATAM, 1 The One Show, 4 Clio Awards, 1 Andy's Award, and 15 stars at CCSP. These national and international awards showcase the impact of campaigns I've been involved with in the past year. Previously, I served as the lead content strategist for the Rock in Rio Festival, where I played a pivotal role in the operation of two editions (Lisbon 2018 and Brazil 2019). My planning served as the official guide for teams involved in real-time marketing, including photography, video, community management, data, media and partners and big sponsors. Recently, I founded Pride Content: a consultancy committed to guiding brands toward successful content strategies in an increasingly digital world, mediated by social networks and Artificial Intelligence.