Parul is a Director of Demand Strategy and Planning at Swiggy, India's largest online food delivery platform. She leads planning at Swiggy Instamart. With over 10 years of experience in management consulting, technology, and analytics, Parul has a proven track record of driving growth, innovation, and execution across various domains and markets. She is a strategy and analytics expert, with a strong affinity for working on new products and solving complex problems. She is also a gold medalist from the Indian Institute of Management, Indore, and a former consultant at BCG, where she worked on projects ranging from digital transformation, customer segmentation, and pricing optimization. Parul is passionate about creating value for customers and businesses through data-driven insights.