Software Development Engineer II at Blinkit, building scalable backend systems and data platforms in the AdTech space. Currently leading development of MediaMax — Blinkit's off-platform advertising platform on Meta and Google — and owning Brand Central, a self-serve on-platform ads product used by Blinkit's brand advertisers. My work spans distributed Go services, Kafka-based event streaming, Airflow ETL pipelines, and Python/FastAPI backends with analytics dashboards. Previously at Zomato, I built Social Ads end-to-end — Zomato's performance advertising product on Meta — including campaign management, dining catalog pipelines, audience segmentation, and full-funnel attribution tracking. Before that, at Gameskraft, I engineered backend microservices and Apache Flink streaming pipelines for Pocket52, one of India's largest online poker platforms. Strong in: Distributed Systems · Backend Engineering · Data Pipelines · System Design · Go · Python · Kafka · Airflow · Microservices