Hi, I'm Parth. A person whose educational qualifications made him a lawyer, whose passion for design and aesthetics made him a Product Designer and whose love for art made him a photographer and an artist. My creative journey started when I was gifted my first-ever camera and from there on, as a self-taught creative, I started to gain knowledge and got familiar with various tools (Photoshop, Illustrator, Figma, DaVinci Resolve) with time and according to their utility on each stage of my progressive checkpoints. During my freelance years, I have worked on multiple branding, social media, UI/UX and graphics projects and in my tenure as a product designer, I have created and curated user journeys for new categories, launched NPIs, optimised existing PDPs and Category Pages, helped to formulate guidelines for different processes and build strategies, in collaboration with stakeholders and other strategists. Since I believe in improving existing skillsets and honing new ones, I constantly, deliberately and intentionally keep learning about new ways to enhance my existing knowledge. So, to gain some more knowledge about agile methodologies and scrum framework, I completed my certification: Certified Scrum Product Owner. So, I always try to find ways where my skillset is utilised to the best of my abilities and play my role in helping the business/ company achieve their goals while being aligned with that of the users.