With 12+ years in the digital marketing (E-commerce, D2C, SEM, Omnichannel, Product Listings) landscape, my journey at Google has been marked by pioneering a global-first Shopping Catalogue playbook. This playbook has not only been widely accepted, with over 20 case studies from major clients, but also integrated into Google's Global Commerce Product Teams, enhancing Gemini Generative AI-model trainings under Google Merchant Center 2.0 As the Senior Shopping Ads Specialist, my role encompasses managing $100M Shopping revenue. My commitment to excellence was acknowledged when I was named among the 'Top 5' most valuable team members by the Omni-Cluster director. Our collaborative efforts have empowered us to create custom solutions that elevate the shopping experience for our diverse clientele. As a biddable media SEM expert, my major contribution has been growing D2C revenue for a leading luxury hotel chain by ~240% YoY & diversifying Google share of wallet with campaigns’ across core hotel bookings, restaurant launches, loyalty programs, Gift Cards, MICE enquiries, etc.