A groomed marketing leader with experience in creating successful campaigns that have been proven to markedly increase Share of Voice, brand awareness and generate business growth I have the entrepreneurial experience of having created my own start-up, Stitches during my undergrad at Manipal Institute of Technology, Manipal while also successfully bagging invaluable experiences at IOCL through 3 technical internships. I have finished MBA at IMT Ghaziabad in Marketing and minor in Media, Entertainment and Sports Marketing. I had a 5 month stint in a Dubai-based Management Consulting Company named Virtus where I led a team of 4 for new product strategy. I completed my Summer Internship at Benetton India Pvt Ltd. where I worked primarily with CRM, Retail Excellence and Retail Intelligence. I successfully handled and spear-headed 12+ campaigns revolving around CRM and was part of the core group to design and implement amazing experiences for customers in the retail stores in a space of 2.5 months. I went through my Management Training Program at UltraTech Cement (An Aditya Birla Group Company) to set up Ready Mix Concrete as a product segment for the Individual House Builders and small commercial builders within 6 months. Currently I am Zonal Head for Consumer Marketing for East Zone. I am an active writer and continue to write on relevant business topics on LinkedIn and Medium. I write on Strategy, Business Ethics and Marketing.