About me

I’m the founder of Superstudios (previously known as Supervintage), a bootstrapped fashion brand built from a Tier-3 city (Rajpura, Punjab) Over the last 5+ years, I’ve built and failed at multiple brands: a thrift store, a wholesale unit, a jewellery line, a streetwear label ,and finally up and running, Superstudios (previously known as Supervintage) (D2C) I’ve lost money, rebuilt, pivoted, learned Meta ads from scratch, trained local tailors myself, handled my own production disasters, fought RTOs, studied customers obsessively, and built a community from zero, all while operating from a small town with minimal resources. This means I don’t teach theory. I teach what has been battled, tested, failed, fixed, and scaled in real life. Today, I help early-stage D2C founders- especially clothing brand owners with: -Brand positioning & storytelling (the real growth lever) -Meta ads + creative strategy (as a founder, not an agency) -Product & drop strategy -Retention systems (LTV > CAC) -Market understanding & customer psychology -Operations, systems & backend optimisation -Avoiding the mistakes that kill most new brands Whether you're stuck at 0–50 orders/month or scaling towards 500+ orders/month, I can help you see your brand from a higher lens, understand your customer deeply, fix hidden leaks, and build a roadmap that actually works in the real world. I don’t believe in giving generic “advice.” I help founders think, operate, and execute like real brand builders. If you’re serious about scaling your D2C brand the right way with clarity, numbers, and long-term thinking - I’m here to help you evolve.