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Discovery Call

Video Meeting
30 mins
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$144
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Career guidance

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60 mins
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$284

1:1 Mentorship

Video Meeting
60 mins
Video Meeting
$284

Ratings and feedback

5/5
12 ratings
11
Testimonials
5/5
It was an engaging and insightful session— to the point, and enriched with real-world learning , shared by the knowledgeable hosts -Shalini and Param.
Pranav
4th Apr, 2025
5/5
Really insightful session, learnt a lot :)
Disha Mukherjee
28th Mar, 2025
5/5
I had the pleasure of attending the panel discussion on organizational design and design culture, conducted by Param and Shalini, and it was absolutely wonderful! The session was incredibly insightful, and I truly appreciated how both Param and Shalini shared their personal stories and experiences. Their unique perspectives on helping organizations understand the true value of design were both thought-provoking and inspiring. What made the discussion even more special was how they rooted their approach in our Indian culture, which added a rich layer of depth and relevance. It was a perfect blend of expertise, cultural insight, and practical advice. I left the discussion feeling more connected to the idea of design as a strategic driver in organizations and more appreciative of its role in shaping cultures. Thank you, Param and Shalini, for such an enriching experience!
Pragati Mehrotra
29th Mar, 2025
5/5
Very insightful, great mentors. Good luck for the future of 3BT
Anonymous
28th Mar, 2025

About me

Param is co-founder of '3 Big Things' (www.3bigthings.studio), a behavioural design studio. Over the last 27 years, Param has been in design and innovation leadership roles across companies like IDEO, Fractal.ai, Dr. Reddy’s, Kantar and Tata Digital. He began his career in Interaction design, transitioned to Design Research & Strategy, and over the last decade, has been instrumental in setting up and establishing strategic design capabilities & culture in several organisations. Most recently, Param led the Experience Innovation Lab at Tata Digital, one of India's leading e-commerce and super-app platforms. Prior to this, Param served as Chief Design Officer and Executive team member at Fractal (www.fractal.ai). At Fractal, he helped build a capability and team of 75+ Design & Behavioral Science specialists working at the intersection of data science and design. Prior to Fractal.ai, Param set up and led Studio 5B - a design thinking & innovation Centre - at Dr. Reddy’s, a leading pharmaceutical company. Studio 5B pioneered several opportunities & ideas across the pharma and healthcare landscape in the US, India, Russia, and Colombia – from digital health solutions for smoking cessation, to packaging to help in medication adherence, to service innovation for breast cancer patients & caregivers. Studio 5B was also instrumental in driving a culture of patient-centricity and innovation at Dr Reddy’s. Some of the work led by Param is now a featured case study in IDEO U’s course on Designing for Change (https://www.ideou.com/products/designing-for-change). Param has served on the Executive Council in The Centre for Emerging Market Solutions at Indian School of Business, Hyderabad. He is passionate about mindfulness and the ‘art of stillness.’ At the end of each year, he publishes a toolkit for applying Mindfulness and Design Thinking principles for personal reflections on the year went past, and to create a vision for the year ahead. Param has a graduate degree in Visual Communication from Loyola College (Chennai), and is a graduate of Harvard Business School’s ‘Senior Executive Leadership Program’ 2017-2018.