From understanding human behavior in psychology to decoding complex datasets in business, my journey has been all about uncovering insights that drive impactful decisions. With a Master of Science in Business Analytics from SMU's Cox School of Business and a background in psychology from Arizona State University, I bring a unique blend of analytical expertise and a people-centered approach to every project. In my current role as an Analyst at Reddy Ice, I’m involved in ensuring data integrity, implementing master data management (MDM), and enhancing data governance processes. Working with ERP systems, I focus on streamlining operations and supporting teams across the organization to make data-driven decisions. It’s here that I realized my passion for translating data into clear, actionable insights that can truly move the needle. Beyond technical tools, my background includes hands-on experience in both qualitative and quantitative research, applying skills in machine learning, SQL, and Python to solve business challenges. My goal is to continually enhance brand growth, improve team productivity, and drive efficiency in every project I undertake. I thrive in collaborative environments where innovative ideas meet practical application. Skills: Data Visualization: Microsoft Power BI, Tableau, Google Data Studio SQL Proficiency: Microsoft SQL Server, PostgreSQL, MySQL, Snowflake Programming: Python, SQL, M Query Language, DAX Machine Learning Techniques: Supervised, Unsupervised, Clustering, Regression, Classification Project Management: Microsoft Planner, Jira Additional Skills: Microsoft Excel (Pivot Table, Vlookup, VBA), Git