A brand is not just a logo, font and colour. It is much more. Before launching a brand, we should be clear on a few things. If you haven't considered these yet, it's never too late to start. Considering the rise in marketing costs especially for D2C brands, it becomes extremely important to have clarity on these points and consider them.
Note: This is not an exhaustive list. Many other things need (or can ) be done. It is just an indicative list that will make you consider a few important things.