Hello! I'm Palak Kotak, a Performance Marketer by heart and an Entrepreneur by mindset. My passion for marketing and building from the ground up led me to become a founding team member and the Marketing Lead at Good Goodies, where we're crafting a brand for health-conscious foodies, making truly good snacking accessible. Startups are absolutely my driving force! My journey is rooted in delivering measurable impact through strategic performance marketing. At Good Goodies, I spearhead our entire marketing operation, focusing on bringing our vision to life and connecting our mission with our audience. I specialize in helping early-stage startups set up and scale their D2C businesses. My expertise lies in turning marketing investments into tangible growth. I've successfully managed large-scale paid media budgets (over ₹50 Lakhs/month), consistently optimizing campaigns for maximum ROI. For instance, I've drastically reduced Instagram campaign costs from ₹80-85 to just ₹12-15 per follower for a major client, and boosted audience growth from 125,000 to 196,000 followers in just six months through strategic optimization