As an experienced Senior Business Data Analyst, I am passionate about combining data-driven insights with digital solutions to drive organizational effectiveness and performance. My mission is to develop and maintain an operation model that aligns adequately with organizational needs and objectives through identifying and establishing relevant metrics and KPIs all while selecting relevant analytics tools and supporting systems. With my expertise in strategy and performance analytics, digital transformation, project management information systems (PMIS), and data modeling, management, and governance, I strive to develop and implement a comprehensive digital and analytics strategy that meets the organizational goals. Moreover, I use my experience to identify and establish relevant metrics and KPIs as well as select and configure optimal analytics tools and platforms to create a robust MIS system for seamless data collection, analysis, reporting. Every day, I seek to contribute to building a better future by optimizing technology solutions that offer a wealth of value for businesses throughout Saudi Arabia.