With over 9 years of experience in the design field, I am passionate about creating impactful and engaging visual systems, brand identities, and style guides for products and services. I have a strong background in communication design, advertising, and brand building, and I enjoy applying my skills to different domains and industries. Currently, I am the Design Manager at Razorpay, a leading fintech company in India, where I lead the design team and manage the hiring and growth of individual designers. At Razorpay, I am responsible for developing a distinct form of storytelling for the various fintech and payment products by focusing on the data, consumer interviews, and learnings from past campaigns. I consistently deliver brand and product storytelling across all channels like websites, social media, videos, collaterals, and growth campaigns. I also maintain and manage the visual systems, brand identity, and style guide for Razorpay. In addition to my role at Razorpay, I am also an artist, in my creative studio I work on AI art, stop motion animations, and found object art and I have been creating fun and quirky content for various platforms, especially Instagram.