A creative, self-driven & customer-obsessed brand marketing professional with over 11 years of rich experience across Brand Management, Growth Strategy, & Marketing Management. Over the last few years, I've had opportunities to conceptualize and execute some of the best 360-degree campaigns. I have hands-on experience in Brand Positioning, End-to-End Brand Management, Media Planning & Implementation (both traditional & digital). Key Responsibilities: - Brand Management, Communication Development, Media Planning, Consumer Research, Market Research - ATL & BTL campaigns for the Brand - Media Planning - TV, Print, Radio, Digital & OTT - Deliver sale/traffic/market share through continuous planning and implementation of 360-degree marketing actions - Tracking & improving Brand Health Metrics - Creative Development- TV, Print, Radio, Digital - Social Media & Influencer Marketing - Qualitative & quantitative Market Research A management graduate from the Goa Institute of Management (GIM), 2014.