After 28 years across advertising, brand strategy, behavioral design, and experience within companies such as at Saatchi & Saatchi, VML, Accenture Song and beyond, I'm opening up capacity to work directly with people and organizations who want to think differently. For individuals: If you're breaking into the industry, pivoting your career, or just need a thinking partner, I'm here. No templates, no recycled advice. Real conversations, honest feedback. For companies: If you're working on a brand, a loyalty system, a gamified experience, or trying to make your product more human, let's talk. I bring creative strategy with a behavioral edge. My focus areas: → Branding & Brand Strategy → Gamification & Behavioral Design → Loyalty & Engagement Systems → Innovation & Experience Design I work in English and Turkish. Sessions start at €150. Retainers and project-based work also available. DM me or book a discovery call via the link in my profile.