
What I do
- Banner system with message ladder and authority variants
- Headline, About, and Featured that pass the 5-second test
- Content design system for insights, cases, teardowns, and offers
- Color, type, and spacing tokens so every asset is unmistakably you
Why it works
People skim. Algorithms skim. Consistency lowers cognitive load, speeds understanding, and reduces perceived risk. Inconsistent cues reset recognition to zero. I fix that.
Outcomes
Faster recognition in feed and profile views
Higher reply and booked-call rates
Shorter sales cycles and stronger price power
Who I help
Creators and founders who sell through content: advisors, operators, recruiters, B2B consultants.