With over six years of experience in the media and entertainment industry, I am a marketing and media expert who specializes in insights, strategy, and customer acquisition. I am currently a Manager at Viacom18 Media Private Limited, one of India's leading media networks, where I lead and execute marketing campaigns and media plans for various brands and platforms. In my previous roles, I have demonstrated my analytical skills, digital marketing knowledge, and content analytics capabilities by performing primary and secondary research, developing channel dashboards, optimizing portfolio mix, and benchmarking ratings for premieres and competitions. I have also earned multiple certifications and awards for my social media marketing, Google Analytics, and Google AdWords skills, as well as for my effective communication and leadership abilities. I am passionate about learning and applying new trends and technologies in the marketing field, and contributing towards my organization's objectives.