Testimonials

Services

Video meeting . 30 mins
4.7

1:1 discovery session

A safe space to share your career journey, fears, dilemmas.
₹200₹800
Video meeting . 75 mins

Decode Life Questions with 1st Principle Thinking

Improves clarity of thoughts by fogging out assumptions
₹750
Video meeting . 60 mins

Mock Interview and Feedback

Evaluate readiness to share the depth of subject know-how
₹1,200₹1,799
Priority DM . a day reply
5

Get Digital Marketing query answered in 24 hours

Happy to help you with SEO, LinkedIn Ads, Mailchimp/Hubspot
₹299₹499
Popular
Video meeting . 60 mins
4.7

Resolve career dilemma with 1st Principle Thinking

Discover your answers by segregating facts from assumptions
₹1,000₹1,300
Popular
Video meeting . 60 mins

Resume Review and Feedback

Beyond just ATS compliance, let's talk logic and story
₹900₹1,300
Video meeting . 75 mins

1:1 SEO Strategy and Troubleshooting

Discuss & resolve your strategic or tactical roadblocks!
₹2,300₹4,300
Priority DM . a day reply

Get your career related query answered in 24 hours

In-depth responses | 15yrs corporate journey | Mentored 500+
₹199₹499

About me

My 'First Principles Thinking' journey: I got introduced to the 'First Principles Thinking' sometime in 2021-22 and adapted it for a project at work. I practised it more regularly since the start of 2024 seeking solutions for work and life dilemmas. When one of my students was interested in learning more about this, I designed the DIY sheet for First Principles Thinking. This is still evolving and I am enjoying building this practice and sharing it with like-minded seekers :) My 'Digital Marketing' journey: In 2013, I built the in-house digital marketing team at Embitel Technologies from the ground up. The SQLs contributed to more than 50% of the organization's revenue. In March 2020, I began a new journey at UST. As a Senior Campaign Manager, I collaborate with diverse teams across the US, India, and Australia to strategize, launch, and optimize global ABM campaigns budgeted $ 1mn+ Conducting primary and secondary research, defining target audiences, creating buyer personas, and crafting message pillars and content strategies are the levers of my campaign planning approach. Search Engine ads (Google), social ads (LinkedIn), display ads (Demandbase), and Email nurture workflows help scale the audience reach and lead generation outcomes. I am also a weekend Digital Marketing Coach and a Career Mentor. I have nurtured the journey of 2000+ learners (and counting) through EdTech platforms like Board Infinity, Testbook, Vmentor.ai, Kraftshala, and Stoa School.