With over 20 years of experience in the digital industry, I am passionate about creating an ecosystem that delivers on the promise of transparency, trust, innovation, and performance. I am the Founding Partner and Chief Operating Officer at Indixital, an independent platform for the digital industry that connects advertisers, publishers, and consumers seamlessly and efficiently. I have a strong background in digital marketing, performance advertising, and customer acquisition, with a focus on B2C e-commerce. I have led and managed teams across different verticals, such as BFSI, healthcare, fashion, education, and more. I have also founded and developed a consumer-centric performance advertising platform that used a multi-channel approach to deliver relevant and engaged customers to the advertisers. I am always looking for new ways to leverage online marketing, data, and technology to drive growth and value for the digital industry.