11+ years’ experience in digital marketing with expertise in designing & implementing brand-building, marketing strategy, and data analytics for national and international clients and audiences. Has a deep understanding of marketing, regulatory scenario & consumer behaviour. Proven record of leading teams, skill up-gradation, and ROI. Collaborated with stakeholders from various teams to resolve complex quality issues and behavioural segmentation to optimize the campaigns. Adept at networking with decision-makers, conducting business introductions, and growing the customer base. Advertising Platforms: Google Ads/SEM, Apple search ads, SA360, Facebook/Insta, LinkedIn, Pinterest, Google DoubleClick Search and SnapChat. Business Indulgence Tools: Tableau, Datorama, Power BI, Adobe Analytics, Google Data Studio, and Salesforce. Designing Tools: Adobe Photoshop, Illustrator, XD, and Figma.