I am Nitin Pannu, a media professional with an experience of 20 years in video production as a video editor. I have had the opportunity of working with India's leading media organization Zee Network ltd. TVTODAY NETWORK & Times Internet (TOI.com) for two decades. After having worked for so long as a media industry professional I feel video is the crucial aspect of any business organization through video we can establish, market, develop and grow our brand, by creating engaging valuable videos and placing them strategically in prominent positions on web/mobile pages ensure they are easily visible and accessible to users. On that thought I hereby propose a concept called Digital Video Strategy. People are now watching more videos than ever before. A typical person spends roughly 100 minutes a day or 16 hrs per week watching online videos. Amalgamation of Video content with beauty products will amplify brand strategy and can define the company's philosophy. Thanks & Regards Nitin Pannu 9811032682