18+ years of Sales & Marketing Experience. Born in India, raised and educated both in Sudan & India, gained substantial experience in a multi-cultural environment. Highly motivated and team-oriented individual. Multilingual in English, Hindi, Gujarati and Arabic. Achieved Top and Bottom line (Profitability) in the assigned countries. Involved in co-ordinating and implementation of annual business and marketing plans. Successfully launched several consumer products in North East African markets. Planning and executing of ATL and BTL initiatives. Experience working with multiple categories, Dairy: UHT. SCM, IMP, Evap, Cheese and Butter. Food: Dry and Wet Condiments, Sauces, Syrups, beverages, Biscuits, Instant Drinks, Energy Drinks, Spices, Seasonings, Edible oils like Palm, Sunflower, Soya and BVO, Specialty Fats, spreads etc Non Food: Tissues, Cosmetics, Baby products, Diapers, etc Able to effectively formulate, develop and implement marketing strategies that achieve brand, channel and category growth in FMCG/consumer durable products. Varied international Sales & Marketing experience with the ability to work in culturally diverse regions (Africa/Middle East/Asia). Experience in developing budgets, latest estimates, forecasts and monthly reports, provide management with information on market developments/analysis in order to identify and analyse competitor performance. Identify key consumer trends and trade development. Involved in developing Annual Media Plans, while working closely with marketing teams and media agencies, and Route to market strategies in North Africa. Specialties: - Business/Category/Brand Strategy. - Distributor Management. - Developing/Emerging/Frontier Market Expert. - ATL & BTL. - Trade Marketing, - Customer and Channel Development . - Route To Market , POP Strategy Development including shoppers research. - Experienced in Fragmented trade (Traditional markets and in Emerging key Accounts Markets). - Sales and Operation Planning and Process. - KAM. - Social Media Marketing. - Anglophone Africa, Indian Ocean Islands & Horn of Africa.