As the communications lead, Nishita’s goal is to garner support from various sectors including government, civil society, philanthropies, NGOs, youth, multilateral organizations, and private entities, through inclusive and thought-provoking campaigns. She is a passionate advocate for young people and children and believes in the power of communications to amplify the impact of grassroots initiatives and galvanize diverse stakeholders to champion a common cause. She is a distinguished development marketing professional with deep expertise in brand marketing (B2C/B/G), strategic communications, marketing automation, partnerships, corporate brand building, and public affairs. She brings in creativity and data into crafting integrated campaigns to shape discourse towards achieving the SDGs (5, 8, 10, 13, 17). She uses storytelling as a compelling tool to address a spectrum of pressing issues such as climate change, youth empowerment through skilling, digital productivity, and governance, climate action, sexual and reproductive health, women empowerment, disabilities, immunization, WASH and more. She has built successful teams as well as revenue streams. She has worked with various foundations, ministries, and corporate CSRs at local, national, and global levels. She was recognized as one of the top 30 PR professionals in the country by Godrej and PR Moment.