Nishit B Vora is a Head of Marketing at Viacom18 Media Private Limited where he leads the content IPs, events, and live experiences for the Integrated Network Solutions (INS) business unit. He has over 14 years of experience in marketing and advertising, spanning across various sectors and platforms. With a background in electronics engineering, he started his career in traditional media buying and planning, and then transitioned to digital marketing a decade ago. He has successfully launched and managed iconic brands and products, such as Tata Nano, Tata Photon, Aditya Birla Capital, Hershey's Kisses, and Shop.bigbazaar.com. He has also won multiple awards for his innovative and effective campaigns, such as #UQuitIQuit and Nicotex - The 'Quit Smoking' Partner for the ISL. His strengths include integrated marketing, go-to-market approach, brand, digital and social strategy, and content to commerce. He is passionate about creating impactful and engaging experiences for consumers and driving growth and value for businesses.