I am a results-driven Demand Generation Manager with over 6 years of experience, including 4+ years in B2B SaaS, where I’ve mastered the art and science of building scalable marketing strategies that drive measurable growth. My expertise lies in optimizing key metrics such as pipeline, ROI, CAC, and CPL, while crafting campaigns that resonate across all stages of the funnel. What I Do Best Demand Generation: I specialize in designing and executing multi-channel strategies that fuel top-of-funnel growth and deliver qualified leads through paid search, display, social media, and ABM campaigns. Data-Driven Marketing: With a strong focus on analytics, I uncover actionable insights to refine performance and make smarter decisions. My work has led to a 50% reduction in CPL and millions in pipeline for SaaS companies. Cross-Functional Collaboration: From working with creative and ops teams to aligning with product marketing and sales, I ensure every campaign is cohesive, impactful, and aligned with business goals. Innovative Problem-Solving: I’ve piloted experimental channels and implemented creative testing strategies to uncover new growth opportunities and elevate campaign performance. My Expertise 1. Paid Marketing: Proficient in Google Ads (Search, YouTube, Display, Discovery), LinkedIn Ads, and emerging channels like Reddit. 2. MarTech Optimization: Skilled in leveraging tools like HubSpot, Salesforce, GA4, and Looker Studio to streamline operations and track ROI. 3. ABM & Retargeting: Driving precision targeting for technical and executive audiences. What Drives Me I am passionate about helping businesses unlock the full potential of their marketing efforts through innovative and impactful strategies. Staying ahead of industry trends and constantly refining my approach, I thrive in dynamic, high-growth environments where I can make a meaningful impact. Let’s Connect Whether you’re looking to optimize your demand generation efforts, explore new growth channels, or discuss the latest in SaaS marketing, I’d love to chat. Let’s connect!