Steering the marketing operations at Zomentum and Interview Kickstart, my role has been pivotal in establishing a robust email marketing engine that has significantly increased demos and traffic. My analytic acumen has allowed for in-depth business analysis, enhancing visibility into our sales funnel and contributing to refined strategies in cancellations, net revenue retention, and market positioning. My hands-on experience with HubSpot, lead nurturing, and CRM restructuring have been fundamental in streamlining the GTM team and syncing real-time data for optimized lead/customer attribution.