With over 18+ years of extensive experience in the Media, I have played a pivotal role in building media arms, including spearheading the branded content arm at Condé Nast India. Transitioning into a strategic business and marketing role, I bring a wealth of expertise in developing and executing comprehensive media strategies, with a key focus on Monetisation. As the Business Head at Glutaweis Cosmetics Pvt. Ltd., I leveraged my background in media to drive Brand & Marketing Communications, Business Development, Client Servicing, and Social Media initiatives. Prior to this, I held leadership positions such as Managing Editor at AskMen India within the Ziff Davis ecosystem, and Managing Editor - Special Projects at Conde Nast India. At Condé Nast India, my career highlights include: • Building and launching the branded content business at Condé Nast India. • Driving year-on-year growth with increasing revenue through strategic initiatives. • Successfully executing branded connect deals across genres to enhance brand visibility and engagement. • Achieving a profit of 7 crore rupees in the year 2017 through effective business strategies. My journey also includes serving as the Editor-in-Chief at MensXP.com, where I played a crucial role in shaping the platform’s content and direction. Additionally, I have a proven track record of successfully relaunching and managing media projects, such as Liquid magazine and coffee table books, showcasing my ability to innovate and deliver compelling content across various mediums. Throughout my career, I have been instrumental in bridging the gap between creative content and business objectives, demonstrating proficiency in writing, editing, research, and brand building within the ever-evolving landscape of New Media. My contributions have been recognized in publications such as SHEROES and iDiva’s feature on Successful Women Under 35. For further insights into my professional accomplishments, please refer to the following links: Meet the SHEROES https://sheroes.in/articles/meet-the-sheroes-nisha-samson/ODE0 Successful Women Under 35 http://idiva.com/photogallery-work-life/successful-career-women-under-35/26176/3 Highlights: Maharashtra – This book was gifted to American President Barack Obama on his visit to India in 2010 Cocktails – From the Bars of the Leading Hotels of the World – This book is available on the stands and online in India, the U.S, and Europe 50 Rajasthanis - Faces of the Community - A book that featured 50 of the most prominent Rajasthanis