Currently leading digital marketing, growth, brand advertising, and consumer insights at Tata AIA Life Insurance. Before my current role at the Tata Group, I have previously been in marketing roles in tech, research, and social media advertising firms. I’m a marketing professional with experience in advertising, social media marketing, market research, and consumer insights. I’ve worked with international brands, creating digital marketing strategies and designing and implementing the measurement and evaluation of campaign impact across platforms. An analytical geek, I bring rigor to the creative process. I’m at home with data and have a mean creative streak for creative brand marketing. As an agency marketer, I’ve pitched for, won and serviced large accounts. I love the digital medium. I grew up at the cusp of the digital age and love the Internet because of its ability to democratize talent, provide meritocracy and generate ever-faster creative disruptions. I intend to be a part of this digital ecosystem that helps businesses leverage its immense power. On my own time, I watch and read about cinema (language and region no bar), make short films, and participate in theater.