Product professional with experience in crafting new products both as a founder and team owner - with a special expertise in driving Product-led Growth. Experienced with leading teams independently from discovery to prioritisation to impact (most recently at bigbasket). Deeply believe in prioritising products that help make the world more "flat" - enthusiastic about machine learning & decentralisation playing a role in this. Past life : Co-founded a people-powered hyperlocal discovery platform (cushy.com) in the past. Angel funded. Traction with > 50k users. Outside work : Authored "A Step-by-Step Guide to Product Personalization". Regular speaker on topics like A/B Testing and Product-led growth. Some of the slide-decks I had presented are featured on gumroad.com/zennimit.